What to include (and what not to include), when describing your space listings to ensure your spaces are easily found by your Media Buyers.
Think like a Media Buyer
Don’t just copy and paste a business bio from your website. Think about what information will help Media Buyers better understand your space and the opportunities that exist. Give info about your clientele, how they move within your space, what types of activations would be most effective, etc.
Be honest
It may be tempting to talk up your business reach and space to increase bookings, but it’ll only come back to bite you in the end! Give brands accurate insight into your space to avoid any unmet expectations (and bad reviews!). It’ll also help make sure that the right Media Buyers are booking your space, which is in the best interest of your customers.
Keep your focus
Remember, Media Buyers are looking at a number of potential space listings at any given time. So, make it really easy for them to see the benefits of your space quickly and clearly. The detail is great, but make sure it’s always relevant - include everything you think a Media Buyer would benefit from knowing, but spare them unnecessary information. Less is usually more!
If you're still having trouble with this, please reach out to your customer service rep or contact instore.support.apac@criteo.com, and a member of our team will be in touch.