Our Commitments & Discounts Manager feature enables you to set and track commitments and discounts with suppliers, media buyers, and agencies to maximize your commitment conversion and media revenue.
With the Commitments Manager, you can:
Apply and track commitments and discounts with Media Buyers (suppliers/brands/agencies).
Set pricing discounts to incentivize Media Buyers to meet or exceed their commitments.
Manage reminder alerts to notify Media Buyers of their commitments and trigger further spending.
Using the Commitment & Discount Manager to manage partnerships
Agencies play a pivotal role in brand building and driving growth for our Media Owners. Owners can use this feature to build longer-term relationships with Media Buyers to drive value for all involved.
Enable preferred buyers with automated partnership discounts.
Apply discounts based on a commitment expenditure or no spend.
Track buyer performance against commitment.
The Commitments feature enables you to monitor partner relationships. You can incentivize Media Buyers with discounts and track their performance. For example, you might set a discount of 20% with an agency across 12 months with a target budget of $1 million. If the agency exceeds that target, you may choose to incentivize them further. The Commitments and Discount Manager enables you to set automated discounts so agencies can easily self-serve.
Using the Commitment & Discount Manager to manage supplier marketing spend commitments
Manage supplier media spend with ease. Set monthly, quarterly or annual marketing spend commitments and have real-time access to track and manage commitment conversion.
Set and track commitments and discounts with suppliers.
Maximize commitment conversion.
Set pricing discounts.
Manage reminder alerts.
For example, a retail buyer may be responsible for setting the supplier marketing plan and the annual marketing spend commitment with their supplying Media Buyer. Using the Commitments & Discounts Manager, the buyer and the broader team will have complete visibility of the supplier's actual marketing spend vs their planned spend.
If you're still having trouble with this, please reach out to your customer service rep or contact instore.support.apac@criteo.com, and a member of our team will be in touch.